As a talent booker at Vevo, I work day-to-day with label partners like Capitol Records, Def Jam, Atlantic and more to secure original content opportunities with artists. Notable projects include on-location shoots with Camila Cabello, Givēon, Madison Beer and more. I also led Vevo’s partnered campaign with Def Jam and SB projects to produce four Official Live Performance pieces with Justin Bieber as direct support for the rollout of his eight No.1 album, Justice. I’ve also strengthened Vevo’s relationship with Asia-based and Asian artist-focused labels, including 88Rising and Warner Korea.

During my time at the TODAY Show with Kathie Lee and Hoda, I produced one of the show’s most popular series, “Ambush Makeovers.” I worked with the segment hosts, Jill Martin and Louis Licari, to select two fans to makeover every Thursday morning and prepped a script for our hosts for the live spot. One of our biggest shows was recorded remotely in Nashville, where I wrote and produced a live piece with Blake Shelton, Darius Rucker and Thomas Rhett. I also wrote and produced segments ranging from trivia games to live celebrity spots.

I got my start in the New York entertainment industry by working as an East Coast NBCUniversal Page. During my time in the program I completed three full-time rotational assignments at the TODAY Show, CNBC and with the NBCU Entertainment PR team.